Principles of Marketing

What Will You Learn?

• Understand the Core Concepts of Marketing – Learn what marketing is, why it matters, and how it influences businesses and consumers worldwide.
• Master the 7Ps of Marketing (Marketing Mix) – Explore the essential principles of Product, Price, Place, Promotion, People, Process, and Physical Evidence and how companies use them to succeed.
• Discover the Power of Market Research – Learn how businesses collect and analyze data to understand customer preferences and make smart marketing decisions.
• Develop Skills in Market Segmentation & Targeting – Understand how businesses identify different customer groups and tailor their marketing strategies to meet specific needs.
• Explore Branding & Positioning Strategies – Learn how brands like Apple, Nike, and Starbucks create strong brand identities and position themselves uniquely in the market.
• Gain Insights into Digital & Traditional Marketing Strategies – From social media and influencer marketing to TV ads and direct mail, you’ll explore 35 types of marketing and how they are used effectively.
• Analyze Real-World Case Studies – Apply what you learn through case studies of global brands like McDonald’s, Starbucks, Coca-Cola, and Amazon, understanding how they use marketing to stay competitive.
• Understand Pricing & Distribution Strategies – Learn how businesses set prices, create value, and get their products into the hands of customers efficiently.
• Explore the Role of Customer Relationship Management (CRM) – Discover how companies build long-term customer loyalty through personalized experiences and data-driven marketing.
• Develop Critical Thinking & Problem-Solving Skills in Marketing – By the end of the course, you’ll be able to analyze marketing problems, create solutions, and apply strategic thinking to real-world marketing challenges.